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The Sapeurs

So I don’t know if you guys have seen the new Guinness advert yet…

It features a group of Congolese men, known as the Sapeurs. They are working class men, who, after a hard day’s graft, transform into a gang of dapper power rangers.

“in life, you cannot always choose what you do, but you can always choose who you are.”


I can’t get over how much I love the documentary, I wish they were all my uncles! Like a lot of people, I’m so bored of the media only portraying Africa as a poverty-ridden wasteland with thirsty children and uneducated market women. These men are not wealthy, but by no means does that automatically mean they are unhappy. Let’s hope we see more documentaries about the vibrancy and richness of Africa this year!