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Alma Mater Lookbook

New Lookbook guys!

I released my last two lookbooks, “Top Button” and “Palm Wine and Teacups” back in 2014, so it’s been a while!

As always, Friday Born’s Collections are all about mixing contemporary with traditional, and this time I was inspired by recently graduating from uni, and hence named it ‘Alma Mater’.

The collection has a really preppy feel, with some direct collegiate references, such as the ‘est 1957’ jersey and the kente pinafore. I also loved the fabrics I sourced, in particular, the Great-Britain-themed kente in blue, red and white.

Double E studios, once again, smashed the photography and editing, and really helped to get my theme across with the set. My models, Raquel Okine, Seyi Onuga and Peter Essien slayed in front of the camera and my make-up artist, Eileen Ceokorie made them look perfect.

I really hope you guys like the lookbook! All the items are available for purchase here.

Afua x

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African Fashion Week London 2014

Last weekend, the fourth annual African Fashion Week London was held in Kensington Olympia.

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Caitlin Leslie of at Farfetch.com invited me along with two of my favourite African fashion/lifestyle bloggers – Mary of Pop Goes Fashion and Louisa of Afroblush. It was so nice to finally meet them, after reading their blogs for such a long time! We had VIP tickets so had the most amazing front row seats.

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Overall, I thought the fashion shows were generally impressive and the day was pretty well organised. There was a LOT of variety, and it was great to see so many different designers portray African fashion in their own unique way. As always, there was a really cool vibe and lots of really beautiful clothes and accessories for sale at the stalls.
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Check out some pics from some of the shows below x

Huda Daknui
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Eldimaa Fashion
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Akuasei
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Raaah
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Top Button

I released my menswear lookbook last week, and obviously couldn’t leave the females out!

This collection is kinda androgynous, but still has quite a few girly items with classic silhouettes. I’ve always loved shirts (and often get teased for having my top button done up at all times!), and so I remixed what is usually thought of as a male item of clothing and built the collection around that.

Photography and editing were done by Double E Studios, who did an amazing job!

Have a look at the pics below, hope you guys like it!

With love,
Afua x

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Palm Wine and Teacups

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NEW LOOKBOOOOOOOOK!!!!!!

I’m so excited to release this new lookbook! The name is really weird, right? Let me explain.

So I’m always talking about how Friday Born Designs is an amalgamation of Ghanaian and British culture, and this lookbook is following that same theme. The shoot was done in a typical British pub, with a typical British guy doing typical British things, but he isn’t dressed like your typical British guy (for those who don’t know, palm wine is a traditional African drink).

I designed this over a few months last year, sourcing the fabrics from London and various markets in Ghana. It took me a while to release it because I spent some time getting the right inspiration for the shoot, and I had to take breaks for exams and uni work etc.

But now it’s done, I absolutely love it.

Hayley Bennett did an amazing job of bringing my idea to life in the pictures. Have a look at them here, hope you like it!

With love,

Afua x

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Afrogala 2014

Every year, my university’s African Caribbean Society (ACS) puts on a cultural show, Afrogala. So many universities do the same, and I’ve showcased Friday Born at a lot of them (King’s College, UCL, St Georges, Royal Holloway, Southampton, Liverpool) but OBVIOUSLY my university puts on the best show *sips tea*

No but in all seriousness, Afrogala will always have a special place in my heart because my ACS is responsible for most of the fun I had in my first three years in uni. Between 2010 and 2012, I was always acting and/or dancing throughout the show, and I directed it in 2011. Now I feel too old to actually be up on stage, it’s nice to still be able to be involved by showcasing Friday Born Designs.

This year, I gave the audience the first peak of the new collection, have a look at some of the pictures below.

With love, Afua x

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Friday Born Christmas Gift Guide!

So pretty much everyone is complaining about not having done enough Christmas shopping. At the same time, I’m preparing to head to Bless the Children International Home to give them their 2013 donation from Friday Born in just under two weeks!

I know a lot of people want to make a contribution to the work I’m doing via Friday Born, and a lot of people want to get their Christmas shopping done, so why not combine the two?! *cheesy grin and both thumbs up*

I’ve put together some of my favourite items which I think would make for great gifts

Unique African-inspired bow ties for daddy, the boyfriend, brother, uncle..?Image

For the fly guy or girl who’s all about streetwear…

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For the girly girl who loves bright prints and graphics

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And whilst you’re at it, why not get something to wear to the office Christmas party??

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You can order all of these items from my ASOS Marketplace page: http://www.marketplace.asos.com/seller/fridayborndesigns

I’m actually cringing at how cheesy this all sounds! But hey, it’s all for the kids. Check out the video from last year’s donation.

With Love, Afua x